Thursday, May 27, 2010

Faders takes bite out of Apple

Faders Music & Recording, located at 2412 Victoria Ave, is looking to take a bite out of the ever-expanding Apple by mid-June.

Owned and operated by Chris Nylen, Faders is Brandon’s number one stop for musical technology, offering everything from the instruments themselves to all the equipment needed for a studio, as well as a recording studio of their own, and it now plans to add Apple products to the line up.

“Apple is a very fast-growing aggressive company, we think it will definitely bring us a lot of business,” said Nylen.

Faders was using PCs running windows in the recording studio until a switch to Mac nearly two years ago, and Kyle Shaw, a Faders employee, says it was a good change.

“Macs are far superior in the studio. More stability, no worries about viruses, the hardware peripherals work much nicer,” said Shaw, “it makes a big difference.”

Both Nylen and Shaw are Mac users in their personal lives, and both believe that because of that they will be able to offer more to customers than other retailers, like Future Shop.

“Other retailers focus on a wide range of products with no real specialization. We hope to be able to offer a focus and wider knowledge base. We will be able to help with installs, peripherals, troubleshooting, and other kinds of ‘Apple Education’,” said Nylen.

Faders will be selling the full catalogue of Apple products (except the iPod, due to licensing issues) and will be offering Apple Education with their already offered services, including music lessons, instrument repair and maintenance, and music recording.

Nylen hopes to get their first shipment of Apple product in stock for mid-June.

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